The survey was conducted online by Harris Interactive on behalf of SOASTA from Feb. 28 to March 4, 2014 among 2,040 adults aged 18 and older. Of that sample, 1,473 were mobile device users and 1,213 were employed within the United States.
Among the key findings were the fact that many will be using a mobile device to track March Madness during the workday. It's not really surprising, to be honest. The loss of productivity during the NCAA Tournament is well-known.
Results include the following times, during which Americans plan or would not be averse to watching March Madness via a mobile device:
- During breaks – 74 percent
- During Downtime – 63 percent
- While eating – 61 percent
- When commuting to/from work – 27 percent
- During conference calls – 14 percent
- During meetings – 12 percent
- While receiving a performance review – 4 percent
- While my boss is talking – 3 percent
- While giving an employee a performance review – 2 percent
- Live updates – 41 percent
- Makes mobile brackets easier – 29 percent
- Easily access team and player information – 27 percent
- Provides important information such as injury reports - 19 percent
- Ease of multitasking while keeping track of the tournament – 18 percent
- Easier to connect with others following the tournament – 15 percent
- Easier to gloat about the successes of their bracket – 15 percent
- Allows users to gamble from anywhere – 8 percent
March Madness begins Tuesday with the play-in or First Four games that will pare the total of teams down to 64.