Tuesday, February 18, 2014

Apple, Google begin rejecting apps with 'Flappy' as part of the name

Despite its demise, the story of the app "Flappy Bird" may never end. Apple and Google are both rejecting new app submissions that include the word "Flappy" in their names. On Sunday, TechCrunch reported about a number of tweets about the new procedures filling up Twitter.

Vancouver-based game designer Ken Carpenter of Mind Juice Media said that Apple had rejected an app of his called “Flappy Dragon” from the App Store. Apple's reason: "We found your app name attempts to leverage a popular app.”

Apple cited the following App Store Review Guideline in its rejection:
22.2: Apps that contain false, fraudulent or misleading representations will be rejected
Apple continued, saying:

We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines.

We found your app name attempts to leverage a popular app.
A tweet from Kuyi Mobile pointed to multiple such rejections. Another Kuyi Mobile tweet indicated that the rejection trend had spread to Google's Play Store.

The recent demise of "Flappy Bird" sent shockwaves through its frenetic fanbase (really). Considering that the app is no longer present in either marketplace, one might ask why Google or Apple should take this stance? There are already tons of clones in both marketplaces, including “Flappy Plane,” “Flappy Super Hero,” “Flappy Flyer,” and even “Flappy Bird Flyer.” There are also clones that don’t include “Flappy” in the name, such as “Splashy Fish” and “Ironpants.”

It's possible these might be given the boot, eventually, though, and some developers are being proactive. “Flappy Bee" has been renamed to "Jumpy Bee," for example.

It doesn't take a brain surgeon to realize that despite the fact that most know the game is (or was) called "Flappy Bird," this is still a thinly veiled attempt by developers to leverage the amazing popularity of that game. Dong Nyugen, developer of the original game, removed it from both stores after he realized he couldn't live with having produced such an addictive.

It may have earned him peace of mind but it also earned Nguyen death threats.  Still, he did so despite the fact that the app was earning him approximately $50,000 a day in advertising fees.

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