Wednesday, June 05, 2013

AMD makes moves toward Android, Chrome OS

If you think this week's announcement that Samsung's Galaxy Tab 3 10.1 would ship with an Intel processor inside was big news, what then of AMD, which has made a living off of producing Intel compatible chips? Nothing, really, as the news doesn't mean you can simply slip an AMD processor inside a tablet, but on Wednesday, AMD confirmed it was moving to design chips for both the Android and Chrome platforms.

For those who may have forgotten that AMD even exists, it was an interesting bit of news.

It won't be easy for AMD. Even its giant rival Intel has not been successful, to date, in getting its chips adopted in mobile devices such as tablets and smartphones. Those devices have seen their processing requirements almost exclusively fulfilled by ARM-based silicon.

Still Lisa Su, senior vice president and general manager of global business units at AMD, in an interview at the Computex trade show in Taiwan, said:
We are very committed to Windows 8; we think it's a great operating system, but we also see a market for Android and Chrome developing as well.
It wasn't that long ago -- January, actually -- that the company said it had no interest in Android. However, as with Intel, AMD must be seeing that mobile is the wave of the future, and that it needs to break into that market.

AMD will be taking a rather non-traditional road into the market though. Rather than just developing chips and hoping that they will be picked up by OEMs, AMD intends to focus on special projects with partners.

AMD did not comment on when AMD-based Android tablets would reach the market.

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