Monday, April 29, 2013

New Microsoft 'wedding' ad snarkily pits Android, iOS against each other

In a hope that's been seen many times in history, Microsoft is hoping its two big rivals will knock each other off. In a new minute-long spot, unveiled Monday, one that will soon air on U.S. national TV, a wedding reception is disrupted by Apple and Samsung fans.

As the wedding is about to reach its climax, one iPhone fan asks a Samsung fan to move his enormous phone. When the reply is shot back -- "You mean the enormously awesome Galaxy?" -- a woman asks Siri to "Search: one trick pony."

Insults are hurled. "iSheep. Copybots." A woman then says "Autocorrect this" and slugs an Apple fan. A huge brawl then ensues. Meawnwhile, two members of the wait staff are standing quietly alone discussing the merits of their alternative: Windows Phone and specifically Lumias.

As the ad concludes, one man is seen tearing apart his dress shirt to expose -- no, not an "S," but instead an Apple logo.

Recent numbers have shown that Windows Phone is gaining market share, but very slowly.    Meanwhile, Android and iOS continue to dominate, with over 90 percent of U.S. sales market share, according to Kantar Worldpanel ComTech's latest survey.

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