Tuesday, March 12, 2013

Overwhelming demand forces shutdown of Marvel Comics digital first issue promotion

Marvel and its partner comiXology were forced to cancel their "free 700 first issue" promotion on Monday. The deal, which began on Sunday, overwhelmed comiXology's servers to the point that the company couldn't sell anything -- not just the free issues.

comiXology powers not just its own Android and iOS Comics app, it also is behind Marvel's app, as well as rival DC Comics'. The blog post from the company said:
We expected a high degree of excitement for the Marvel initiative -- and had believed ourselves prepared -- but unfortunately we became overwhelmed by the immense response. We’re still struggling to keep our systems up.

The result is that you aren’t getting your comics when and where you want.
As a result of the gigantic FUBAR, Marvel and the company put the promotion on hold.

The titles went from 1960s Silver Age versions to contemporary issues. That meant, for example, if you wanted to, you could read the original versions, rebooted versions (and there have been many) and the the current Marvel Now titles.

Instead, those interested in the promotion are asked to sign up for a mailing list. The company will update users on the list when the promotion is again available.

It's unclear, though, how long from now the promotion will be restarted. However, with the promotion shut down, purchases via the website or the apps are now working again.

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