Thursday, December 27, 2012

Merry Christmas: Android and iOS device activations set record on Christmas Day 2012

Christmas Day 2012 set a record for the number of Android and iOS device activations, with 2.5 times more activations occurring than on Christmas Day 2011. The data comes from Flurry Analytics, which used the same methodology it did last year.

Media Suite 10-US-Product page
According to a report issued Thursday by Flurry Analytics, between Dec. 1 and Dec. 20 -- which it used as a baseline period for all its measurements -- activations averaged 4.0 million per day. On Christmas Day, however, that figure spiked to 17.4 million iOS and Android device activations. Flurry Analytics didn't break out numbers per platform, so that Android and Apple fanboys could duke it out, though.

Compare that to 2011. Over the same period in 2011, Flurry saw 1.5 million devices activated daily from Dec. 1 to Dec. 20, and then saw another spike, with 6.8 million devices activated on Christmas Day.

Although that figure of 17.4 million devices activated was a record, it's interesting to note that on Christmas Day 2011 the activations spiked by 353 percent, while on Christmas Day 2012 they only spiked by 332 percent. It hardly means mobile device fans were slacking this year, though.

It wasn't just device activations that spiked on Christmas Day: app downloads went way up on Dec. 25 as well. Over the Dec. 1 to 20 baseline period, app downloads averaged 155 million daily. On Dec. 25, there were 328 million apps downloaded, for a rise of 112 percent.

In 2011, the baseline average was 108 million daily. On Dec. 25, 2011, there were 242 million apps downloaded, for a rise of 125 percent.

It's worth nothing that, as opposed to the rest of the year, when smartphone activations outpace tablet activations by 4:1, on Christmas Day, tablets had a slight lead.

Last but not least, it’s worth noting that tablets were the biggest winners on Christmas Day 2012. While smartphone activations outpaced that of tablets by 4:1 during the baseline Dec. 1 to 20 period, on Christmas day, 51 percent of activations were tablets.

With that, any questions over why Apple would prefer to have its iPad refresh close to the holiday shopping season should be answered.

In terms of tablets, the big winners this Christmas were iPads, iPad minis, and Kindle Fire HD 7-inch tablets. In fact, according to Flurry, Amazon grew by several thousand percent over its baseline of tablet activations.

Flurry Analytics which uses its database of over 260,000 apps to detect what it says is more than 90 percent of all new Android and iOS devices activated daily. The company regularly checks its figures against publicly announced numbers from Google and Apple, to adjust its methodology for its next report.

No comments: