Friday, October 05, 2012

Video on Apple's home page memorializes Steve Jobs on anniversary of his death

Oct. 5, 2011 was the day after the introduction of the iPhone 4S. In a terribly sad bit of irony, it is also the day that former Apple CEO Steve Jobs died.

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On the first anniversary of his death, Oct. 5, 2012, Apple replaced its home page with a video tribute to its co-founder, as well as a letter from current CEO Tim Cook. The 1-minute, 45-second video (embedded) on the company website features black-and-white still images and quotes from Steve Jobs introducing some of Apple's landmark products, including the iPod and iPhone.

Following the video, the letter from Tim Cook appears:
A message from Tim Cook, Apple’s CEO

Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.

One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.

I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for.

The health of Steve Jobs was a concern for Apple, analysts, and its investors for after his 2003 diagnosis with a pancreatic cancer. Normally a death sentence, Jobs said it was a rare, less aggressive type, and it was treated.

Jobs own biographer later stated that the former Apple CEO told him that he wished he had made a decision to attempt alternative therapies rather than surgery when he was first diagnosed with a neuroendocrine tumor.

In 2009, Jobs underwent a liver transplant, but was seen to grow progressively thinner. Jobs took medical leave for most of 2011, and resigned in August of that year, after which he was elected Chairman of the Board in what seemed to be a last hurrah. He died on Oct. 5, 2011.

It's difficult to think of Apple without thinking of Steve Jobs and co-founder Steve Wozniak. The pair co-founded the company in 1976, but Jobs was pushed out of the company in 1985.

He returned to the company when it acquired NeXT in 1996. With Apple in desperate straits and near bankruptcy, he rose in power, starting in 1997.   He then led it to where it is today: the world's most valuable company, by market capitalization, one whose every move is watched by analysts, investors, and consumers.

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