Friday, September 28, 2012

Sorry Apple fans: Motorola's iLost ad is in fact a real-world example of iOS 6 Maps ills

Motorola has been accused of scamming users into thinking the issues of Apple Maps on iOS 6 were worse than they actually are by using an non-existent street address. The problem with that "defense of iOS argument" is, that's actually not a rare use case.

One of those throwing slings and arrows at Motorola's iLost ad was AppleInsider. That site went so far as to compare the ad to Nokia's faked camera shots which were used to promote features of its new Windows Phone 8 Lumia 920,

Indeed the address used by Motorola in its ad does not exist. So what? How many times have you tried to recall an address, and remembered it incorrectly? More than once, we're sure.

Motorola (and yes, that means Google) said the following in its ad:

"Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn."

Although there is no 315 E. 15th Street, Google's Maps still knows that even if 315 E. 15th Street isn’t in its database, it "should be" in the 300 block of East 15th Street, which also must lie between the 200 and 400 blocks of East 15th Street.

In addition, Google Maps also intuits that 315 is going to be near the start of the 300 block. It's not a Photoshopped result, either, as we tried the same address and received the same result as Motorola's image.

In other words, while Apple fans can use the fact that there is no 315 E. 15th Street as a defense for Apple's iOS 6 Maps, we'd have to say "no sale."

Apple CEO Tim Cook apologized contritely for the iOS 6 Maps experience on Friday. Among the alternatives that Cook recommended for those struggling with iOS 6 maps: Google Maps.

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