The comments came via an email from Apple's SVP of Worldwide Product Marketing, Phil Schiller. In much the same way that former Apple CEO Steve Jobs would often respond to end user emails, Schiller responded to an email from an end user that said:
Good day Sir,Schiller's response (and the email headers were verified by 9to5Mac) was:
I love my Black and Slate iPhone 5, but I've been seeing some scuffs, scratches and marks throughout the band around the phone along with many others. What should we all do? Any plans to fix this?
Sent from my iPhone
Alexthe reponse was similar to Steve Job's famous response about "AntennaGate," "Just avoid holding it that way." In other words, it's perfectly normal; it's an Apple product, so it must be perfect; there's no way we made a mistake.
Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.
Seriously, a case might fix a number of these issues. As fumble-fingers as we are, we typically use a case on all our devices. And yes, we used to own an iPhone.
Ironically, a case was the cure for "AntennaGate," as well.