Wednesday, September 05, 2012's Prime Instant Video service latches on to previously exclusive Netflix content

It's no secret that has aspirations for its Instant Video service, but it's been hampered by the same thing that killed HD-DVD: lack of content. On Tuesday, though, announced that it had signed a multi-year agreement with EPIX, the same pay-movie channel that supplies films from Paramount, Lionsgate and MGM to Netflix.

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With that, suddenly has the same new(ish) movie content that Netflix does. Netflix did have exclusivity, but that vanished at the end of August. isn't the only one to grab onto EPIX content; although the agreement with Prime Instant Video was announced on Tuesday, it was already known that the Verizon/Redbox video streaming service set to launch this fall (Redbox Instant) will carry EPIX content.

Most Hollywood studios aren't that happy about giving their recent releases to streaming services. Netflix's exclusive deal with EPIX gave it a leg up on other services, one which is now gone.'s deal greatly expands its Prime Instant Video service, and in doing so, gives people still more reasons to sign up for's $79 annually cash cow - 2,000 of them in fact. said on its home page:

"Dear Customers,

"Great news for Amazon Prime members—we've just signed two big deals that bring you even more high quality movies and TV shows with all-you-can-eat, unlimited instant streaming. The first is with EPIX and brings movies from Paramount Pictures, MGM, and Lionsgate. Enjoy Thor, Iron Man 2, and Captain America: The First Avenger, plus recent hits such as Transformers: Dark of the Moon, Warrior, Super 8, True Grit, and Rango. In all, 2,000 movies from EPIX will be coming to Prime Instant Video this year."

Notably, though,'s press release needs some fact-checking. It mentions "The Avengers" and "The Hunger Games," neither of which is available as part of Prime Instant Video. Perhaps, just "expects" them to reach there, eventually.

Meanwhile, the timing of this is probably non-coincidental., as you probably know, has an event scheduled for Thursday, Sept. 6, where it will have new hardware - including a Kindle Fire 2 - on display. The Kindle Fire has always been about monetizing the rest of's "store," so the new content is surely welcome.

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