Sunday, August 19, 2012

JPL knows it's cool, shows it with 'We're NASA and We Know It' video

Just as McKayla Maroney, NASA's Jet Propulsion Laboratory knows it should strike "while the iron is hot." Maroney has fully embraced her "McKayla Maroney is not impressed" meme, and JPL, realizing that with Curiosity on Mars, folks think the agency is "cool," is doing its best to reinforce that image.

After all, with budget cuts, this might be the only way that NASA can ever get a manned mission to Mars "off the ground."

The video also shows how NASA's JPL, differs from its other locations. JPL is part of CalTech. As Gentry Lee, JPL's chief engineer for solar system exploration said, "[As part of CalTech,] we are not under civil-service restrictions. We are allowed to think outside the box. That has a huge impact on the way we do things."

The video, which has a very professional feel, features seven men and women who appear to be somewhere in their 20s. One of them is clad only in a bikini - except for the box on her head. Indeed, the video seems to say: we're cool, we're not ugly nerds and geeks, and ... oh, yeah, did we say we were cool?

Wonder, as we did, how the "Mohawk Guy" came to be? He's Bobak Ferdowsi, and he works for NASA, but more specifically, at JPL. It all makes sense now.

Watch the embedded video, which hit the Internet on Thursday.

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