Thursday, August 09, 2012

Android surges to 68 percent global market share as iOS drops

Android has increased its global market share significantly year-over-year, while iOS saw its market share lessen, according to the latest Smartphone OS Market Share report from IDC.

Released on Wednesday, the report was based on figures from Q2 2012. IDC found that Android's global market share had risen from 46.9 percent in 2011 to an incredibly dominant 68.1 percent in 2012. Shipments doubled to 50.8 million units in Q2 2012.

Meanwhile, Apple’s iOS platform, IDC found, had a 16.9 percent share with 40 million phones shipped. Apple saw its shipments grow 27.5 percent year-over-year, yet saw its market share decrease by 1.9 percent. Despite that shipment growth, Apple could not match the overall growth of the market.

Meanwhile, Samsung, now the world’s biggest handset maker, accounted for 44 percent of smartphones - overall - shipped across the industry. Naturally it also accounted for the majority of Android phones, too.

Nokia's Symbian and RIM's BlackBerry OS, both former stars, saw their market shares plummet. In Q2 of 2011 these two firms had 16.9 and 11.5 percent of the global smartphone market; by Q2 of 2012, their shares had dropped to 4.4 and 4.8 percent respectively.

Of course, Symbian has thrown its hat into the Windows Phone ring. Microsoft's combined total (Windows Phone and Windows Mobile) saw 115 percent growth in shipments (all, of course, in the current Windows Phone area). That led to Microsoft's platforms having a 3.5 percent market share, up from 2.3 percent in Q2 2011. That sales growth is primarily due to Microsoft's aforementioned BFF, Nokia, said IDC.

It will be interesting to see how these numbers change when the iPhone 5 is introduced. It's expected to see the light of day in mid-to-late September, meaning it will only slightly affect Q3 2012 numbers. Its biggest impact, assuming the rumored date is correct, will be felt in Q4.

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