Burton was host for the "Reading Rainbow" series during its 26-year-long PBS run. As he introduced the app, he was emotional. He actually had to dab away tears before he began his presentation of the app.
In the press release, Burton said,
"I come from a family teachers, and when I was offered the opportunity to host Reading Rainbow in 1983, I recognized immediately the value in using technology to inspire kids to read. Reading will never go out of style, but the tools used for learning are changing. I am excited to bring Reading Rainbow back so that parents who watched the show can now share that same feel-good experience with their own children but on a platform that resonates with today's digital kids."
The first edition, so to speak, of the "Reading Rainbow" app has 150 books, with interactive activities in all of them. The library will be expanded frequently, said RRKidz.
There are also 16 video field trips with more to come, and a reward program to motivate your child's reading. Parents will be able to track their child's progress via a Parent Dashboard.
It's not as if there aren't plenty of other interactive books in both the App Store and Google Play. However. none of them have the one thing this app has: the "Reading Rainbow" name, which will resonate not so much with the kids in the 3-9 age range that the app targets, but with their parents.
You can watch the "Reading Rainbow" app trailer, below, along a video of Levar Burton introducing the app and a hands-on video.