Friday, May 11, 2012

Muggles rejoice, as Harry Potter e-books to enter the Kindle Owners' Lending Library

When we last visited the subject of Harry Potter e-books, you could FIND the e-books at and Barnes and Noble, but you couldn't buy them there, as any attempt to redirected you to the Pottermore site. That's about to change, kind of, with all seven of the Harry Potter books soon to become available in the Kindle Owners' Lending Library.

To be clear, is not going to be selling the books directly in Kindle form. Instead, you can "check them out" from the Kindle Owners' Lending Library. There, you can borrow one book at month, for as long as you want. The Harry Potter series, all seven books, will enter the Library starting on June 19, 2012.

Jeff Bezos, founder and CEO of said,

“We’re absolutely delighted to have reached this agreement with Pottermore. This is the kind of significant investment in the Kindle ecosystem that we’ll continue to make on behalf of Kindle owners. Over a year, borrowing the Harry Potter books, plus a handful of additional titles, can alone be worth more than the $79 cost of Prime or a Kindle. The Kindle Owners’ Lending Library also has an innovative feature that’s of great benefit for popular titles like Harry Potter – unlimited supply of each title – you never get put on a waiting list.”

One might wonder how this helps at all. After all, has to pay Pottermore (or any publisher) when books are borrowed from the library. However, these books can only be loaned to those who own a Kindle of some type (any generation plus the Kindle Fire). It doesn't work on any of the Kindle apps.

In addition, in order to borrow, you have to be a member of Amazon Prime, the company's $79 annual special "club" that includes things like free two-day delivery on most items, Amazon Instant video access, and access to the Kindle Owners' Lending Library.

At a minimum, then, someone eligible for the Kindle Owners' Lending Library would have to have paid $79 for the lowest priced Kindle, plus the Amazon Prime service, or $158 worth of services and products.

It's not just that, either. wants to get you to the "store." All these things, including the Kindle Fire, are designed to get you to shop more and buy more from the rest of their products. It's sort of the virtual version of what grocery stores do.

You know what brick-and-mortar groceries stores do, don't you? They always put the milk way in the back in hopes that as you head there - and back - you will buy something else. This is no different.

Still, the addition of Harry Potter to the Lending Library has to make muggles, er, customers, happy.

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