Friday, April 27, 2012

Kindle Fire takes control of the U.S. Android tablet market: comScore's Kindle Fire now has the lion's share of U.S. Android tablet market, according to a new study by market research firm comScore. comScore's data shows that the Kindle Fire has a 54.4 percent market share among U.S. Android tablets, nearly double its 29.4 percent share in December 2011.

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These new results are as of Febuary 2012. In January, the Kindle Fire held 41.8 percent of Android tablet market share.

In second place is the entire family of Samsung Galaxy Tab tablets, combined. All of those models together encompass just 15.4 percent of Android tablets. That's down from 23.8 in December and 19.1 percent in January.

Third place is held by the first true Android tablet, the Motorola Xoom. The device has a market share of 7.0 percent, down from 11.8 percent in December and 9 percent in January.

The Asus Transformer was in fourth position (December 6.4 percent, January 6.2 percent, February 6.3 percent). Rounding out the top five was the Toshiba AT100 (December 7.1 percent, January 7 percent, February 5.7 percent).

comScore's report also discovered that the larger the screen, the more content a user would view. Their findings showed that those with 10-inch tablets had a 39 percent higher consumption rate in terms of Web page view than those with 7-inch tablets and a 58 percent higher consumption rate than those with 5-inch crossover tablets such as the Samsung Galaxy Note.

It is a mixed bag of news for Google, as the Kindle Fire has certainly been a success, but it doesn't even use an official version of Android. As such, it doesn't sport Google Play, meaning that purchases of apps don't help Google at all, but certainly help through its Amazon Appstore.

It's been rumored that Google is planning to unveil a Nexus tablet, one it subsidizes and prices to compete with the Kindle Fire. That tablet, of course, would have an official version of Android, including Google Play.

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