Tuesday, April 10, 2012

Instagram's Android version: five million downloads in six days

Instagram was happy about 1 million downloads in 12 hours, but that, of course, was eclipsed by its $1 billion acquisition by Facebook. Now the 2011 iPhone App of the Year has reached another Android milestone: 5 million downloads in six days.

The evidence is clear from the download statistics in Google Play. In comparison, the iOS version of the app took around six months to reach 5 million users.

Of course, that's not really a fair comparison, as the iOS version sprung onto the scene as an unknown quantity. At the same time, demand for an Android version had been pent-up for months, and had been ready to explode.

Android owners were anxious, very anxious, for a version for Google's mobile platform, and once Instagram launched a pre-registration process on March 24, there were a flood of sign-ups. Instagram attracted some 430,000 signups in the days following the pre-registration launch.

Instagram is, if you haven't already downloaded it, the hit photo sharing app that allows users to share on Facebook, Twitter, Tumblr, Foursquare, and Flickr (coming very soon to Android).

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Since the release of an Android version of Instagram, there has been a sort of class warfare going on, with iOS users Tweeting and otherwise posting comments such as "Ewww" referring to the presence of Android users in the Instagram ecosystem.

With 5 million users already and still rising, we'd have to say, "Get used to it, they're not going away."

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