Wednesday, April 18, 2012

Apple launches celeb-centric Siri ads starring Samuel L. Jackson and Zooey Deschanel

Apple has begun airing a new series of Siri-centric advertisements, ones that are also celebrity-centric, as well. The new ads, which appear to be carrier-agnostic, airing with a variety of carrier logos appended to them, star Samuel L. Jackson and Zooey Deschanel.

In the case of the Samuel L. Jackson ad, don't worry: it's safe for work. That's unlike the audiobook version of "Go the F*ck the Sleep" that Jackson did the voiceover for. At the end of the ad, Jackson tells Siri to take the night off, to which Apple's voice assistant replies “if you say so."

Notably, telling Siri to take the night off is one of those requests that prompts Siri to reply in a number of different ways, such as the above, "Is that so?" and "You're certainly entitled to that opinion."

Zooey Deschanel, as you probably know, is the current "girl next door," and plays the ad that way, sort of cute and quirky. Seeing as it's raining in her ad, she asks Siri to find her someone who can delivery tomato soup. Then, she asks Siri to remind her to clean up, but tomorrow, not today. Finally, she asks it to play “Shake, Rattle and Roll” so she can dance.

All is not necessarily well in Siri-land, though.  Apple is facing not one, but two lawsuits over false advertising for the still-beta feature.

It's a rare move by Apple, which usually eschews the use of celebrities in its commercials (although one could point at the "Get a Mac" ads with Justin Long and John Hodgman, those were a) relatively unknown at the time of the first ads, b) playing characters, not themselves).

You can watch the ads below.

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