Percentages asides, GfK seemed to feel switching platforms wasn't something that an end user would take lightly, especially as both Android and iPhone have established themselves and have satisfactory end user experiences and hundreds of thousands of apps. Ryan Garner at GfK Business & Technology said:
Although not specifically mentioned by GfK, we've often cited the "app tax" when speaking to those who might want to switch. In our opinion, each app downloaded to a specific mobile OS is one more reason for the user to hesitate to switch.
The study was conducted with 4,500 users in Brazil, China, France, Germany, Japan, Italy, Spain, the U.K. and the U.S.