The Android Market update will enable those in the U.S. to rent moves and purchase books from the Android Market, as well (once again, sorry to those who are outside the U.S.).
Prices for movies will start at $1.99. The Videos app, another Google app available in Android Market, allows streaming of these videos. It's also possible to download movies to devices so they’re available for viewing when you are offline. Just like movie rentals, book purchases are linked to your Google account, so they're available across your devices.
Google continues make improvements in the Android Market, trying to make it more App Store-like. They've added more "top charts" along with staff picks and Editors' Choice apps. Still, it will take some time for the Android Market to reach the 15 billion downloads that the App Store recently reached.
[Of course, it's not as though the Android Market isn't "trying." At the Google I/O developer conference in May, the Internet giant said it had more than 200,000 apps at its Android Market and more than 4.5 billion apps had been downloaded. ]
The new version of the Android Market will be rolling out worldwide in the coming weeks. If you can't wait for it, you can view a promo video below.