Tuesday, June 14, 2011

Samsung, Apple to pass Nokia in global smartphone market share

Samsung will overtake troubled mobile device maker Nokia in smartphone market share this quarter, according to a research note by Nomura analysts.

In addition, while Samsung will take the top spot, Apple will surpass Nokia as well, according to the report.
"Nokia looks set to relinquish its smartphone crown to Samsung and Apple. Further emphasizing the shift in power to Asia is our forecast for HTC to almost match Nokia during 2012."
Nokia is credited with creating the smartphone market with its Communicator, launched in 1996, and since then has held the top spot in smartphone market share.

However, Nokia will retain the top spot in overall cell phones, as opposed to smartphone, market share. The company still has strength in emerging markets and in basic cell phones.

Nokia has been struggled, unable to respond quickly to both iOS and Android. In February, the company announced a partnership with Microsoft, which will place Microsoft's Windows Phone platform on Nokia devices in the future. That partnership hasn't produced any hardware, yet, though, but those devices are coming.

However, Microsoft is playing catch-up with Android and iOS as well. As a wise man once said, every app downloaded to a mobile device means one more reason for that person to stay with that particular smartphone platform.



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