Oprah's New Favorite Gadget is the Kindle

It was advertised that Oprah Winfrey was set to announce her new favorite gadget on Friday's show, and she did just that. Sorry, you iPhone lovers, her new fave is the Kindle.

It makes complete sense, however, with her book club and all. And it was pretty obvious what the gadget was going to be if you glanced at Amazon.com's homepage, where the video below was posted.

In the past, recommendations by Oprah for her book club have led to books landing on the New York Times best-sellers' list. This has been called the "Oprah effect."

So, is the Kindle bound to see a boost from this recommendation? Hard to say, though much of the doubt might lie in the sour worldwide economy. After all, many people are going to hold off on purchases of expensive items, and at $309 this is a pricey gadget.

Yes, I did say $309, not $359. She announced a coupon code you can type in when you buy the Kindle, which results in an instant savings of $50. The code:

OPRAHWINFREY

The code will expire on November 1st.