The program will run until the first quarter of 2009. The technology used measures not just the CO2 emissions of the vehicle, but also the acceleration and g-forces the car is subjected to, to determine a correlation between aggressive driving and greenhouse gas emissions. Data is transmitted to a server via a cellular modem.
Aggressive driving, as defined by the program, falls into the following categories:
- Hard Braking
- Fast Starts
When users log in to their personal dashboard, they'll be able to see their scores in the various areas and be given tips on how to improve their scores.
While it's nice to see attention focused on this subject, I have to say, putting on my "common sense" hat, that even without this study, slowing down will have the greatest impact. While people keep pointing at new designs, new engines, hybrids, electric cars and other such ideas, if we just instituted the 55 MPH speed limit again - and enforced it - we would save a ton of gasoline and reduce CO2 emissions.
And for those who say it will hurt the economy:
1) What good is an economy with an unlivable planet?
2) Long-haul truckers and airlines are already slowing down on their own. That probably means they think they will save more money by slowing down than they will lose by delivering items more slowly. Common sense tells me this means we should slow down the general populace.