Saturday, April 19, 2008

Microsoft Launches Beta of Software Subscription Service

It's been bandied around for some time: a subscription-based version of Microsoft Office, and on Friday, Microsoft launched just such a service, code-named Albany, in private beta form. Albany includes more than just Office, however.

Albany is a bundle of Microsoft Office Home and Student 2007 (which contains Excel, Word, PowerPoint and OneNote), Windows Live OneCare, and Windows Live Mail, Messenger and Photo Gallery, with a single installer.

Of course, why I would want Windows Live OneCare is beyond me, because although it's improving, I still wouldn't trust my PC to it. However, security software is one of the segments where a subscription model is common, so linking OneCare into the bundle makes sense.

In a press release, Microsoft Group Product Manager Bryson Gordon said:
We’re breaking new ground by delivering Microsoft Office in combination with security and communication tools, plus ensuring our customers are on the cutting edge with the very latest versions. We found from our research that when you bring these categories together and keep them automatically updated, a subscription model makes a lot of sense.

At the same time, we are definitely not straying from our traditional software sales model. There will always be a significant number of users for whom purchasing a perpetual license to the latest version of Office is still the best choice. “Albany” just gives customers more choice and addresses the needs of those customers who value having the latest and greatest version of Microsoft Office.
OK, so they will still have a way to buy products in the normal manner. For quite a few, that will still be the way to go. What's unclear is pricing: Microsoft hasn't announced that.

If they make the price attractive enough, this might appeal to consumers. Naturally if successful Microsoft might apply this model across their line of productivity sofware.


3 comments:

Ajay Pathak said...

that's a good service coming to our door i am waiting for that
windows live one care is very good antivirus program
if possible please read my latest story about the windows collapse and success
and please give me some feedback.
i have added you in my technorati fav
if u want u can also add me in u r techorati fav

Anonymous said...

runescape money runescape gold runescape gold runescape money buy runescape gold buy runescape money runescape money runescape gold wow power leveling wow powerleveling Warcraft Power Leveling Warcraft PowerLeveling buy runescape gold buy runescape money runescape items runescape accounts runescape gp dofus kamas buy dofus kamas Guild Wars Gold buy Guild Wars Gold lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold runescape money runescape power leveling runescape money runescape gold dofus kamas cheap runescape money cheap runescape gold Hellgate Palladium Hellgate London Palladium Hellgate money Tabula Rasa gold tabula rasa money Tabula Rasa Credit Tabula Rasa Credits Hellgate gold Hellgate London gold wow power leveling wow powerleveling Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling runescape power leveling runescape powerleveling eve isk eve online isk eve isk eve online isk tibia gold Fiesta Silver Fiesta Gold SilkRoad Gold buy SilkRoad Gold runescape accounts buy runescape accounts rs2 accounts buy rs2 accounts runescape power leveling rs2 power leveling FFXI Gil buy FFXI Gil gaia gold buy gaia gold buy dofus kamas buy dofus kamas dofus kamas runescape accounts buy runescape accounts rs2 accounts buy rs2 accounts runescape power leveling rs2 power leveling rs2 gold buy rs2 gold runescape

Anonymous said...

runescape money runescape gold tibia gold runescape accounts runescape gp buy runescape gold tibia gold tibia money buy runescape money runescape items