The company was quite clear, in a company blog post, that the majority of its users would be unaffected by the change.
For more than 99 percent of our users, this doesn’t really change anything. For the rest: we don’t have a problem with explicit sexual content on the Internet –– we just prefer not to be the source of it.The app's Terms of Service now says that users may not post content that:
- Impersonates another person or entity in a manner that does or is intended to mislead, confuse, or deceive others;
- Violates the rights of a third party, including copyright, trademark, privacy, and publicity rights;
- Is a direct and specific threat of violence to others;
- Is pornographic or sexually explicit;
- Is furtherance of illegal activities; or
- Is harassing, abusive, or constitutes spam.
Here is the relevant portion of the FAQ:
Explicit sexual content includes depictions of sex acts, nudity that is sexually provocative or in a sexual context, and graphic depictions of sexual arousal.Violations of the TOS will result in the account being suspended until the content is removed. Repeat offenders may be suspended permanently.
Examples of what’s not okay to post:
What is okay to post?
- Sex acts, whether alone or with another person
- Use of sex toys for sex acts
- Sexually provocative nudity, for example, posts that focus on exposed genitalia or depict nudity in a context or setting that is sexually provocative (like a strip club)
- Close-ups of aroused genitals underneath clothing
- Art or animation that is sexually graphic (such as hentai)
We allow depictions of nudity or partial nudity that are primarily documentary, educational or artistic in nature. We also allow suggestive posts, just not sexually explicit ones.
Examples of what’s okay to post:
- Nudity in a documentary context, e.g. videos of nude protestors
- Nudity in an artistic context, e.g. nude modeling in an art class
- Nudity that is not sexually provocative, e.g. a mother breastfeeding her child
- Clothed sexually suggestive dancing