You might think comic books are a minor thing, but the days of 10 cent comics are long gone. The acquisition is such a huge event that even the Washington Post covered it (it probably should be noted that Jeff Bezos owns the Washington Post). It seems that Amazon.com has decided that comic books are a large enough revenue stream to invest in it.
Amazon.com did sell comic books in hard copy and Kindle form, but that will soon be joined by ComiXology-based versions, which include the firm's proprietary Guided View reading technology. ComiXology was founded in 2007, and offers comic book content from more than 75 of the top industry publishers and top independents, as well. The company is headquartered in New York City, and will continued to0 be located there following the acquisition.
ComiXology announced its 100-millionth comics / graphic novel download in late 2012. Considering it was founded in 2007, downloads have escalated considerably. The company announced its 200-millionth download last fall, meaning it doubled its download total in less than 12 months.
In the press release about the acquisition, David Naggar, Amazon Vice President, Content Acquisition and Independent Publishing noted the obvious synergy between the two companies, saying “Amazon and comiXology share a passion for reinventing reading in a digital world (i.e., Kindle, Android, Kindle Fire, and now, ComiXology). We’ve long admired the passion comiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”