Pacific Crest analyst Andy Hargreaves believes that Apple will debut the iPhone 6 with a subsidized price of $299. Hargreaves is basing his prediction on the premium that has been placed on the Samsung Galaxy Note 3, which sells (subsidized) for $299.
At the same time, Hargreaves upgraded Apple's stock from "sector perform" to "outperform" and set a $625 price target (up from Thursday's $533). However, unlike many analysts and pundits, who believe Apple will release a 4.7-inch iPhone -- perhaps not the 6 -- along with a 5.5-inch phablet, Hargreaves predicts only one 4.7-inch model. If he is comparing it to the Note 3, which is a 5.7-inch phablet, the the device will come up short (or smaller), and it's not clear that Apple will go with a premium price.
It might be more likely, in fact, for Apple to debut the 4.7-inch model at $199 (subsidized) and then ship the 5.5-inch model later at the $299 premium. A staggered set of launches for two different iPhones was predicted earlier.
Internally, since we just saw the iPhone 5s, it's time for a new iPhone with significant changes, a la the 4s -> 5. The iPhone 6 is expected to sport a new A8 processor, a sapphire glass display, and an upgraded 10MP camera with a f/1.8 aperture. Naturally, the device will launch with iOS 8.