Friday, February 14, 2014

iPhone owners admit to 'blind loyalty' that keeps them tied to Apple

We started with an iPhone and then switched to Android later, after extensive testing with both platforms at our day job showed up which one we preferred. That's not the case with the overwhelming majority of "Apple faithful," who won't consider anything but an iPhone, The Telegraph reported on Wednesday.

U.K. company SIMOnlyContracts asked 2,000 iPhone owners how they felt about their phones. The number of respondents that admitted "blind loyalty" to the brand was startling.

Asked about their feelings about their iPhones:
  • 78 percent said they “couldn’t imagine having a different type of phone now”.
  • 52 percent, said that they had "only" been “really impressed” with the iPhone.
  • About 54 percent of respondents said they had previously owned an earlier version of the iPhone and, when asked why they had bought another, 37 percent said it was because they were used to iOS.
  • 28 per cent simply said it seemed to be the best phone for them at the they switched from a different brand
  • 25 per cent said it was because friends and family had iPhones and they wanted to retain Apple-specific features such as iMessage and Facetime.
Going back to that "switching" aspect, the survey said that 17 percent of respondents had switched to their current iPhone from BlackBerry, 14 percent from Nokia, nine percent from Samsung, four percent from HTC and just two percent from a Sony Ericsson handset.

When asked what version of the iPhone they currently use, 52 percent said they owned an iPhone 5, 29 percent had a 4 or 4S, and just nine percent were still using a 3 or 3GS. Only 10 percent were using one of Apple's latest two models, the iPhone 5c or 5s.

SIMOnlyContracts founder Roshan Bholah said:
It's really interesting to discover this blind loyalty amongst iPhone users -- they'll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand.
We noticed that among the reasons given wasn't something that we have cited before: the ecosystem of Apple. We're talking, for example, of iTunes.

Even a key Android executive, Young Sohn, noted in December of 2012 that the Apple ecosystem was "sticky" and kept users -- well, stuck to it.

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