The McRib is something like a recurring character on a TV show. It comes and goes, based on McDonald's whims.
When asked about the image, McDonald's issued the following rather obtuse statement to media:
There are few things more legendary at McDonald’s than the McRib. It is a boneless, seasoned pork patty on a bun with slivered onions, two dill pickle slices and plenty of our sweet, smoky, barbecue style sauce. One reason our customers love the McRib is its fun and wonderful shape.Right, but that says nothing about whether or not the photo is real. The photo of the alleged "McRib meat" was posted by a Reddit user who said a friend of his who is a McDonald’s employee gave it to him.
Just like a burger patty is formed to be round and flat, we form the iconic McRib in the shape of traditional ribs. We then flash freeze the patty to seal in flavor and freshness, just like you freeze meat in your own freezer, before going to our restaurants. The McRib is also known for its iconic taste, which is why we use a quality cut of pork -– pork shoulder -– to give our McRib lovers a thicker, meatier McRib experience.
In addition to Reddit, the hashtag #McRib became popular, with the following tweets attributed to it:
Sunny Herron @octsun20
I feel that @McDonalds takes the #McRib off the menu long enough for us to forget it's gross and we have real BBQ on every corner.Tennie Anywon @Bombmom1
Proud to say a #McRib has never passed these lips.Jon Patterson Music @mrjonsong
To think people pay money to eat this crap! #McRib McDonald pic.twitter.com/xtk7aqTBdYTruly, based on its appearance in the above image, we have to wonder if the McRib meat works better as packing material than as food.