Although Fortune said that Bieber "led a $1.1 million seed round for the company," it's probably not the case that Bieber was in a leadership position during the funding process. Still, his presence is undoubtedly good PR for the service; other investors reportedly include another celebrity, boxer Floyd Mayweather, venture capitalist Shervin Pishevar, and angel investor Tom McInerney.
The company behind the service, RockLive, previously developed popular social mobile games under that brand. It is there, the company said, that they became acquainted with the controversial pop superstar. RockLive CEO John Shahidi, who founded the company several years back with his brother Sam, said:
We got to know Justin after he began playing our games and tweeting about it. He's been very involved in our products, helping us test things and providing feedback… When we told him that we were looking to create a social network for teens that really addresses what they aren't getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up.Shots Of Me will be released into the App Store later this week. It's unclear when an Android version will launch. Shahidi declined to provide more details about the service, but confirmed that it will not have a gaming focus.
We've really enjoyed making games, and have made a lot of money doing so, but this is something new.It will be interesting to see if Bieber's backing will make a difference to Shots Of Me. He was the top celebrity at Twitter until very recently, when Katy Perry overtook him (they stand at 46,641,648 (Perry) and 46,557,563 followers).
RockLive has now raised a total of $2.7 million in seed funding. The company is now beginning the moves to pitch venture capital firms for its first round of institutional funding.