The incident in question actually took place last week, when the Material Girl was texting madly during the New York Film Festival premiere of "12 Years a Slave." When a fellow patron asked her to stop texting, she allegedly (notably, the other patron was not recording this on her own smartphone) responded, "It's for business ... enslaver!"
Tim League, CEO of the Alamo Cinema Drafthouse chain, tweeted the following:
Until she apologizes to movie fans, Madonna is banned from watching movies @drafthouseWhile some applauded his tweet, some also slammed League for a) using the incident to publicize his chain, b) tweeting about an unsubstantiated rumor.
He later tweeted:
@GinaLockhart it is really just a joke, but I like bringing the issue to the fore.Is League going to enforce the ban, assuming Madonna ever decides to partake of a film at the Drafthouse? Speaking to Entertainment Weekly, League said yes.
Yeah, I'm serious (about the ban), but I don't think it really affects her life that much.The Alamo Cinema Drafthouse does have a strict policy. In 2011, it was also in the news when it booted out a woman who was texting. She then following up with an expletive-laden voicemail rant which the chain turned into a PSA.
Now that it [the tweet and fallout] seems to have taken hold, sure, I'm going to enforce it.
During our last visit to a theater, we saw no less than five separate video announcements asking moviegoers to silence their phones and not text. While we've seen many instances of folks ignoring such requests, in this case, the theater was quiet and unlit.