Wednesday, October 23, 2013

Confirmed coming to WIndows Phone at last: Official Instagram app

It's all about the apps, people say, and Windows Phone continues to lag when compared to Android and iOS. It's not sheer numbers, either, as some big names are missing. One of the big holes will be plugged soon, as on Tuesday (via The Verge) Instagram CEO Kevin Systrom confirmed today that an official Windows Phone client will be made available "in the coming weeks."

Systrom said:
Our ultimate goal is to bring Instagram to everyone who wants to use it. We're looking forward to watching the Windows Phone community use Instagram to capture and share beautiful moments in the coming weeks.
Lack of an official client doesn't mean that there are no ways to post to Instagram available on Windows Phone. There are third-party clients, including 6tag, a full-featured one which recently launched on Windows Phone.

Although sales and market share figures seem to place Windows Phone squarely in third place among smartphone platforms (trailing, of course, Android and iOS -- in that order), these app holes need to continue to be plugged to ensure -- or at least, to entice -- end users from Android, iOS, or BlackBerry to Windows Phone.

There is also, of course, the untapped masses still on feature phones that have not chosen a smartphone OS.

Systrom's announcement came at Nokia World, opening Tuesday in Abu Dhabi. In addition to the news about Instagram, Nokia said that the following new apps -- some of which were mentioned during the Lumia 1020 launch a few months ago -- are still coming: Path, Vine, Flipboard, ESPN F1, EA Sports FIFA 14, My Talking Tom, Papyrus, Temple Run 2, Vyclone Pro, and Xbox Video.

With Instagram now confirmed as coming, will we see more big-name holes sealed?

No comments: