In its own announcement, the firm touted demand, which was burgeoning before the company pulled the release, earlier. BlackBerry (nee RIM) said:
The demand for BBM on Android and BBM on iPhone continues to be amazing. About six million people signed up for information about BBM at BBM.com. As you know, in just seven hours, about one million Android users were using the unreleased version of BBM for Android. What you don’t know is that more than one million people have found creative ways to “side load” BBM on their iPhone. This is incredible.To slow the flow of those who gain access to BBM -- which some BlackBerry users said was their sole reason for remaining with BB OS, rather than transitioning to iOS or Android -- BlackBerry set up a queuing system:
BBM Roll Out Details:
- Download BBM – the easiest way is to visit BBM.com from your Android or iPhone browser
- Once you install the app, open it, and enter your email address to hold your spot in line
- We will email you as soon as you reach the front of the line and can start using BBM
BlackBerry had previously said that the Android and iOS versions would be released on September 21 and 22, respectively. It took them a month more to actually release the apps.
Despite the company's bluster, it remains to be seen if BBM can make inroads into a chat market that includes WhatsApp, Kik, and still more apps that already have user bases numbering millions.