The average analyst prediction was for the Cupertino, Calif.-based giant to sell a total of 33.4 million iPhones (a record for the fourth quarter), accompanied with slightly under 14 million iPads and approximately 4.26 million Macs. Apple sold 33.1 million iPhones, 14 million iPads and 4.9 million Macs in the year-ago quarter.
Those numbers mean iPad sales were essentially flat when comparing Q4 2012 to Q4 2013. However, the iPad Air, if embraced as well as some analysts believe it will be, may see a serious spike in sales with its significant drop in weight and size.
The important gross margin figure, which is generally calculated by taking the selling price of an item and subtracting the cost of goods sold, dropped again. Q4 2013 gross margin was 37 percent, vs. 40 percent in the year ago quarter. International sales accounted for 60 percent of the quarter’s revenue.
Quarterly revenue was 37.5 billion, with quarterly net profit of $7.5 billion, or $8.26 per diluted share. These results compare to revenue of $36 billion and net profit of $8.2 billion, or $8.67 per diluted share, in the year-ago quarter. The revenue was slightly better than Apple’s estimates of between $34 billion and $37 billion.
Apple has declared a cash dividend of $3.05 per share of the Company’s common stock. The dividend is payable on Nov. 14, 2013, to shareholders of record as of the close of business on Nov. 11, 2013.
In terms of guidance for its fiscal Q1 2014, Apple provided the following guidance:
- Revenue between $55 billion and $58 billion
- Gross margin between 36.5 percent and 37.5 percent
- Operating expenses between $4.4 billion and $4.5 billion
- Other income / (expense) of $200 million
- Tax rate of 26.25 percent