Tuesday, October 08, 2013

Amazon.com issues challege to PayPal with 'Login and Pay with Amazon'

Amazon.com has had an Amazon Payments option for quite some time (since 2007). It hasn't really been widely accepted, though, but on Tuesday, the giant Internet retailer first its first "real" salvo against well-known online payments processor (and eBay division) PayPal: It announced "Login and Pay with Amazon."

Tom Taylor, Vice President of Amazon Payments said:
Amazon has more than 215 million active customer accounts. Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.
What could be a boon to Amazon.com customers is the fact that this is more than a payment system. You login to a site that supports "Login and Pay with Amazon" and viola: no need for a guest account.

It will, of course, eliminate the need not just for inputting your payment options, but also new credentials and shipping and billing addresses.

In late May, Amazon.com launched "Login with Amazon," a developer feature which allowed sites, games and other apps to offer login services -- think Facebook Login -- using customers’ Amazon.com credentials. This is an extension of that earlier effort.

One of its earliest partners in the new service is Gogo. In fact, Ash ElDifrawi, Gogo’s chief commercial officer is quoted as saying:
So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year.

We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.
This is actually cooler than logging in with Facebook or Twitter, as you can not just login but you can pay, too. It goes beyond PayPal, as well, but the question is: How many site owners will adopt it?

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