Saturday, September 14, 2013

T-Mobile reveals iPhone 5C, 5S Un-carrier pricing

Since T-Mobile isn't your typical Big Four wireless carrier, folks have been wondering how the nation's no. 4 carrier would price the iPhone 5C and 5S. That answer became clear on Thursday when CNet interviewed T-Mobile Chief Marketing Officer Mike Sievert: $99 down for the 16GB 5S (and $22.91 per month), and no money down for the 16GB 5C (and $22 per month).

T-Mobile's new Un-carrier program means that, as opposed to typical subsidized carrier pricing, customers instead pay a down payment on Day One and then pay installments for the remainder of a two-year period. If the customer leaves the carrier before the phone is paid off, he or she is (naturally) responsible for the remainder of the cost.

The T-Mobile iPhone 5C is currently priced at $549, full cost, the same pricing it would receive for any other carrier minus a subsidy.

Earlier this year, T-Mobile finally gained access to the iPhone, with the iPhone 5. The company launched the iPhone 5 at the same $99 price as the upcoming iPhone 5S, but shortly thereafter raised the price, which it had always stated was a limited time price. Sievert confirmed the above prices are temporary, and would probably be raised in a few weeks.

In addition to its Un-carrier program, T-Mobile offers the JUMP early phone upgrade program. For an additional $10 monthly fee, JUMP allows customers to upgrade their phones twice during each 12-month cycle.

T-Mobile marketing exec Andrew Sherrard confirmed that HD Voice, a feature unique to its iPhone 5 (vs. the nation's other Big Four carriers, Verizon, AT&T, and Sprint), would be featured in the iPhone 5S and iPhone 5C. HD Voice does exactly what it sounds like it does (pun intended): it calls sound clearer and crisper.

The iPhone 5C went on pre-order on Sept. 13.  Both that device and the iPhone 5S will be available in retail on Sept. 20; there will be no iPhone 5S pre-order period.

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