Thursday, August 29, 2013

Wii U Deluxe set sees $50 price cut, ahead of Xbox One, PS4 retail launches

If you wonder if Nintendo has taken note of its underwhelming Wii U sales, as well as the impending introduction of the Xbox One and PS4, the answer is yes. As reported by The Verge on Wednesday, the company is cutting the price of the Wii U Deluxe set by $50, as of Sept. 20.

That means that sales of the Wii U Deluxe set will pretty much come to a halt between now and then. Notably -- and strangely -- Nintendo's announcement did not address the Wii U Basic set, which now is priced at the same amount as the Wii U Deluxe.

The Deluxe set includes 32GB of internal storage, vs. the Basic set's 8GB, and also comes with the Nintendo Land video game, a Deluxe Digital Promotion, a Wii U GamePad Stand, a Wii U GamePad Cradle, and a Wii U Console Stand.

Analysts and shareholders have been pressing Nintendo to cut the console's price, and Nintendo has finally acceded to their wishes. Since its launch last year, the Wii U has seen rather tepid sales, with only 160,000 units sold worldwide during the last reported quarter.

The company has blamed the poor response on a lack of strong, first-party titles, and Q4 2013 promises to be a strong period for Nintendo's software team. The company is set to ship Donkey Kong Country: Tropical Freeze, Super Mario 3D World, and Wii Party U.  Those titles are all expected to hit retail before the holiday shopping season.

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