Monday, August 12, 2013

Ill-conceived LG G2 promotional event injures 20

An ill-conceived promotional stunt for LG's new G2 smartphone turned into an injury-fest last Friday. On Monday, the company, seemingly abashed, announced that it would cover any medical costs incurred by those in attendance.

It was as bad an idea as the famous "WKRP in Cincinnati" "Turkeys Away" episode.

LG's public event, held in Seoul on Friday, promised that up to 100 lucky bpeople would walk away with the company's new flagship smartphone, the G2. Unfortunately there were about 20 unlucky people, as LG's idea of how to "deliver" the prizes was to put coupons redeemable for a device in balloons that they let rise into the sky.

What they didn't count on was folks getting so anxious to get a G2 that they would use, oh, say, a large pointed staff (see the news report embedded below at about 1:23) or BB guns. Ultimately, 20 people ended up injured.

The G2 sports a 5.2-inch 1080p LCD powered by a Qualcomm Snapdragon 800 processor clocked at 2.26Ghz. Consider that the Samsung Galaxy S4 "only" has a 1.9Ghz Snapdragon 600. LG has kept the size down by only using 0.1-inch bezels on each side of the screen.

The G2 also has a unique feature: rear-mounted power and volume buttons. LG calls the design "a new perspective in smartphone design," saying that as phones get larger, reaching the buttons on the side or top gets harder -- and thus, the company's decision to look rearward.

It's unclear if that decision was a good one or -- just as with the promotion, a bad one. The company has since called off plans for similar events across South Korea.

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