Wednesday, August 07, 2013

IDC: iOS market share falls as Android and Windows Phone surge 70+ percent year-over-year

IDC's latest market research report for Q2 2013 showed both Android and Windows Phone shipments surging by over 70 percent. Both gained market share, but meanwhile, Apple saw its iOS platform drop market shareSamuns although it saw a more modest gain in devices shipped.

Samsung was the leader, having sold 187.4 million units in the quarter, a rise of 77.3 percent from last year's 69.1 million. That meant that its market share rose to 79.3 percent, a year-over-year change of 73.5 percent, easily tops among OEMs. Microsoft was the real winner, in terms of shipments, rising 77.6 percent, while its unit shipment numbers rise to 8.7 million devices or 3.7 percent market share.

Slotted in between them at no. 2 was Apple, with 31.2 million iOS devices sold, a rise of 20 percent in terms of unit shipments. However, it saw its market share drop from 16.6 percent to 13.2 percent.

Everyone else in IDC's report saw both shipments and market share drop.

No. 4 BlackBerry saw its OS market share drop from 4.9 percent to 2.9 percent, shipping 900,000 less phones than in Q2 2012. Linux dropped from 2.8 percent market share to 1.8 percent, and Symbian absolutely plummeted from 4.2 percent to 0.2 percent. Symbian device shipments dropped from 6.5 million devices to just 500,000 devices.

Ramon Llamas, research manager with IDC's Mobile Phone team, said in a statement:
The iOS decline in the second quarter aligns with the cyclicality of iPhone. Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple's market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share.
Ryan Reith, program manager with IDC's Mobility Tracker programs, said in a statement:
Last quarter we witnessed Windows Phone shipments surpassing BlackBerry and the trend has continued into the second quarter.

Nokia has clearly been the driving force behind the Windows Phone platform and we expect that to continue. However, as more and more vendors enter the smartphone market using the Android platform, we expect Windows Phone to become a more attractive differentiator in this very competitive market segment."
Overall, the industry shipped 236.4 million smartphones in Q2 2013, up 51.3 percent from the 156.2 million devices shipped in last year's second quarter.

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