It's true that the Droid line has been fantastic for both Verizon and Motorola, but by limiting its carrier distribution to just one carrier also limits Motorola's ability to sell. Motorola Droid flagship devices, such as the Droid Razr Maxx HD, were usually Verizon specific, at least in the U.S.
That doesn't mean, though, that the Droid name is gone. It just means that the Moto X will be a separate flagship level phone, apart from upcoming Droids. In fact, Motorola is rumored to be preparing a Droid Ultra series of smartphones, and on Tuesday, a landing page appeared briefly.
On Wednesday, Motorola unveiled full page ads in a number of high-profile newspapers, including the New York Times, USA Today, Wall Street Journal and Washington Post.
In May, speaking at the D11 conference, Motorola CEO Dennis Woodside called the Moto X the company's "lead device." He confirmed that the Moto X will compete directly with the iPhone and Samsung's current flagship, the Galaxy S4.
Woodside also said the phone will be built in the United States and be "broadly distributed," adding that "the support the carriers have provided has been fantastic."