Tuesday, July 23, 2013

Samsung sidesteps Google, will hold its own developer conference

Samsung announced on Monday that later this year it will hold its first developer conference. That's right, although the Korea giants has ridden the coattails of two different Google platforms for much of its success, it wil eliminate the middleman and launch its own conference, separate from May's Google I/O.

Samsung's two major platforms are Android, with the TouchWiz UI skin it uses for mobile devices, and Chrome OS for Chromebooks. The company is also known to be collaborating with others on Tizen, an alternative mobile OS, that is supposed to hit retail later this year, and that will perhaps make an appearance at the conference.

The plainly named Samsung Developer Conference will run Oct. 27-29 at the Westin St. Francis Hotel, Union Square, San Francisco, Calif. The site is more of a teaser than anything else, as it is simply a way for users to sign up to be informed when registration opens.

A Samsung representative said that the Samsung Developer Conference will be a “cross-product, cross-platform” event. Samsung has a wide variety of products, and it is expected that the conference will focus on smartphones, televisions, tablets, and more.

The separate conference will surely add to the tension that Google and Samsung have between them. Earlier this year, the Wall Street Journal reported that Google feared that, in terms of Android, Samsung “has become so big… that it could flex its muscle to renegotiate their arrangement and eat into Google’s lucrative mobile ad business.”

Recently, Nokia admitted that it eschewed Android when it opted for Windows Phone back in 2011 because it feared Samsung would become the dominant player in Google's mobile OS.

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