Thursday, July 04, 2013

Moto X: The 'designed by you' tagline is explained

The current tagline for Moto X is "Designed by you. Assembled in the USA." On Wednesday, sources revealed what exactly that means.

Users will be able to fully customize the look of the device with different colors and an engraving, sources familiar with the device said. Customers can go to a website, where they will be able to select from a palette of different colors.

One color can be used for the back case; another can be selected for the phone's trim. The back cover can also be engraved with a name or message, and customers can also upload a personal photo -- via that same site -- which will be used as the wallpaper on the phone.

The company's new 500,000-foot factory in Texas -- which previously built Nokia phones -- will enable it to deliver the personalized device to buyers within days of a customer placing an order.

The phone will run the latest version of Jelly Bean, Android 4.2.2. It is currently undergoing carrier testing.

The phone -- described as mid-range, not high-end -- can be purchased the the Internet as well as through the normal sales channels, meaning carrier stores and most likely other distributors, such as Best Buy. Obviously the only way to buy a customized version would be via the aforementioned website, with brick-and-mortar retailers selling standard versions.

It is unclear which carriers will sell the phone, but it's not expected to be a Droid and thus will be sold through a number of carriers in the U.S., with a number of storage tiers.

At D11, Motorola Mobility CEO Dennis Woodside said that "we know when it's in your pocket; we know when it's in your hand; it's going to know when you want to take a picture and fire up the cameras." The sources said that means that through the use of hardware sensors, the Moto X will enter into certain modes and respond appropriately.

For example, the phone will detect when you are driving and will automatically launch in speakerphone mode.

It sounds like Motorola is expanding its Smart Actions feature, to be honest. These sorts of software features are what differentiate one Android phone from another, but as they sit on top of Android, also fragment the OS and make it harder to upgrade phones to new Android versions.

It is unclear how much the device will cost or when it will ship. The Moto X will be the first device that the company has worked on -- from start to finish -- since being acquired by Google in August of 2011.

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