Friday, July 05, 2013

Arcane clues aside, no Moto X unveil at next week's Motorola event: Source

Despite what some see as arcane clues in the newly minted Moto X ad released on Wednesday (above), sources say that a Motorola Mobility event planned for next Wednesday and Thurday does not involve the new smartphone.

Rumors of the event being about the Moto X began when veteran tech world personality Leo Laporte said earlier this week on his "This Week in Google" show that he had received a personal invitation from Motorola's Guy Kawasaki to an event that was set to run on two days, for two groups. Laporte said:
He (Kawasaki) said we'd really like you to come down to the Google campus for an event -- small group of journalists, 50 people, two groups; July 10th and July 11th... I'm thinking it's the (Moto X) phone.
Folks in the mind of Fox Mulder saw the full-page Motorola ad as pointing in that direction, too. After the two people jumping off the dock are seen in positions that roughly resemble an "X" and "I," or the Roman numerals for 11. Indeed, it's a stretch, but still ...

However, a source told Cnet that Motorola has something else to share with the media. It definitely makes sense, as an intro for a high-profile device such as the Moto X would likely be covered in an hour or two.  A deeper dive -- perhaps a day or so.

The tagline for the Moto X is "Designed by you. Assembled in the USA." What that means, exactly, is taht customers will be able to fully customize the look of the device with different colors and an engraving, according to sources familiar with the device. Customers can go to a website, where they will be able to select from a palette of different colors.

One color can be used for the back case; another can be selected for the phone's trim. The back cover can also be engraved with a name or message, and customers can also upload a personal photo -- via that same site -- which will be used as the wallpaper on the phone.

Assembled in the U.S.A. is clear, too. Motorola will be building the phone at a Texas plant that formerly belonged to Nokia.

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