It's reportedly the second trademark attempt that Apple has made on the iWatch term. The first try was in Russia, and the report came courtesy of Izvestia, a Russian newspaper, which made some look askance at it.
In this case, however, Apple has been confirmed making a June 3 filing with the Japan Patent Office -- one that was made public last week.
Apple is the world's most valuable technology company, but has seen its market cap sink along with its stock price as companies like big rival Samsung -- also planning a smartphone -- take market share away from Apple's iPhone and iPad.
While rumors aplenty have pointed to an Apple smartwatch, this is perhaps the most concrete confirmation of the device. Other rumors have pointed to Microsoft and even Google creating their own smartwatches.
Samsung, the world’s biggest maker of cell phones -- not just smartphones -- is developing a smartwatch, the company confirmed in March. This is unlike Apple, Microsoft, or Google, none of which have stated they is developing that sort of product.