Friday, June 21, 2013

NVIDIA announces June 27 retail launch for Shield, drops price by $50 in hopes of a 'home run'

NVIDIA's Project Shield, unveiled at CES in January, has yet to reach the market, yet it has already received a price cut. The company announced on Thursday that its mobile gaming device, now shortened to just plain Shield, would sell for $299, not its earlier announced $349 price, when it ships on June 27.

Why is NVIDIA making the change? It's pretty obvious even without being told by the company: There were a number of complaints over the earlier price.

However, NVIDIA spun it a different, more positive way. In a press release issued by the company, it said:
We've heard from thousands of gamers that if the price was $299, we'd have a home run.

So we're changing the price of SHIELD to $299.
Those who have pre-ordered aren't out in the cold. Since -- as is typical -- the company won't charge your credit card until the product ships, pre-order customers will get the same price; they'll be charged just $299 when their Shield unit ships.

NVIDIA also said that Newegg, GameStop, Micro Center and Canada Computers will all have Shield on the day of launch, June 27. How many they will have and if they will sell out is an open question.

Despite the price cut, NVIDIA's Shield is priced $50 more than a new PlayStation Vita, and just $100 less than a new PlayStation 4.

Specs on the device are below:

Dimensions: 5.31 x 6.22 x 2.24 inches
Weight: 1.28 pounds
Color: Black
Primary orientation: Landscape
Sensors: Accelerometer, Gyroscope
Display: 5-inch capacitive touch LCD
Processor: NVIDIA Tegra 4
Controls: D-Pad, Shoulder buttons
Analog sticks: 2
Wi-Fi: 802.11bgn
GPS, Bluetooth 3.0
Stereo speakers
Built-in microphone
Internal storage: 16 GB
External storage: microSD
Video out
Headphone jack
Platform: Pure Android

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