Tuesday, June 18, 2013

Free copy of Jay-Z's new 'Magna Carta Holy Grail?' There's an (Android) app for that

Jay-Z announced a new album in a different way on Sunday night. No, it wasn't a press release or a press conference -- or even an interview. Instead, he announced "Magna Carta Holy Grail," his 12th studio album, which will arrive on July 4 (for some; more on this later), in a Samsung ad that aired during game five of the Miami Heat - San Antonio Spurs NBA championship series.

The three-minute-long commercial was a backstory type video. It showed "Mr. Carter" working in a studio with Rick Rubin, Pharrell Williams, Swizz Beatz and Timbaland.

Why, though, link the album to Samsung? There's an app to explain that. Seriously, there is, or at least will be, on June 24.    No, it's not an iOS app.

Those who own one of three Samsung Galaxy models, the Galaxy S III (last year's flagship), the Galaxy S4 (Samsung's latest flagship model) and the Galaxy Note II (it's latest phablet device) will be able to download a free Android app on June 24 from the Googles Play Store.

Users then have a chance to be among the first to gain access to the album. One million lucky users will be able to download the album on July 4 at 12:01 ET. The album itself won't go on sale to the general public until 72 hours later.

Don't think that Jay-Z is losing out on this Samsung deal. Samsung apparently purchased one million copies of "Magna Carta Holy Grail" at $5 per copy. That means the album has already taken in $5 million in revenue before the album reachers retailers, and before the contest begins.

Reportedly, as of the time of this writing, Nielsen SoundScan has not commented on whether or not it will count these purchases as actual sales of the album.

No comments: