Wednesday, June 05, 2013

Apple pads its lead as top U.S. smartphone maker: comScore

Hot on the heels of Kantar Worldpanel Comtech's latest report, on Tuesday, market research firm comScore released its latest report on U.S. smartphone market share.

While Android appears to still control the U.S. market, per Comtech's report, when it comes to a single manufacturer, Apple still sits atop the U.S. market. comScore said that in April of 2013, Apple controlled 39.2 percent of the U.S. market, rising from 37.8 percent in January.

Meanwhile, no. two Samsung also rose, but by a smaller amount, from 21.4 percent in January to 22.0 percent in April.

Meanwhile, the rest of the top five saw losses. No. three HTC dropped 0.8 percent, from 9.7 percent to 8.9 percent, Motorola fell 0.3 percent, from 8.6 percent to 8.3 percent, and LG slid 0.3 percent, from 7.0 percent to 6.7 percent.

In terms of platforms, Android continues to lead with 52.0 percent, but that is down from January's 52.3 percent. Meanwhile, iOS rose 1.4 percent to 39.2 percent. While Samsung gained, it couldn't offset the losses felt by other Android OEMs.

Despite that, Samsung has nothing to be ashamed of. Globally, it is the top cell phone -- not just smartphone -- manufacturer. Until now, no single Android device has really challenged the iPhone's dominance, but the Galaxy S line of Samsung phone have impressed, and are solid hits with shipment numbers in the iPhone range.

Meanwhile, once high-flying BlackBerry continued to slide, down 0.8 percent, from 5.9 percent to 5.1 percent). Microsoft's Windows Phone platform didn't show it was gaining any traction, as it fell 0.1 percent, from 3.1 percent to 3.0 percent. The last entrant in the top five, Symbian, seems to bottomed out at 0.5 percent.

For those keeping track, dueling platforms Android and iOS now control 91.2 percent of the U.S. market share, which is a new high.

comScore's next report should be interesting. It should show the impact of the Galaxy S4 and BlackBerry's Z10 and Q10 devices, along with the new Nokia Lumia devices, too.

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