Tuesday, June 04, 2013

Android controls more than 50 percent of smartphone sales, but iOS rises faster year-over-year

On Monday, Kantar Worldpanel ComTech released its latest three month U.S. smartphone sales window figures, for the period ending April 2013. The new window saw Android rise above 50 percent again, but both iOS and Windows Phone rose by a greater percentage year-over-year.

Android rose from 49.3 percent to 51.7 percent, but that was just a 1.4 percent rise compared to 2012. iOS remains in second place, but dropped when compared with Comtech's last report, when it held 43.7 percent of smartphone sales vs. 41.4 percent in the current report. That is a 2.3 percent rise year-over-year, though.

Meanwhile, Windows Phone remained stable, month-to-month, at 5.6 percent, it has grown 1.8 percent over the last year.

In terms of carriers, leader Verizon has 36.3 percent of smartphones sold (1.8 percent increase year-over-year) and AT&T, in second place, remained stable year-over-year at 26.3 percent, while Sprint rose 1.4 percent year-over-year to 13.1 percent of smartphones sold. That was also a month-to-month rise of 0.8 percent for Sprint, while AT&T dropped from 27.9 percent.

Year-over-year, T-Mobile declined to 11.3 percent, but that was a rise from the 9.5 percent it held last month. It's unclear if the release of a native iPhone -- which went live on April 12 -- had anything to do with the rise in T-Mobile sales.

In a press release, Kantar Worldpanel ComTech analyst Mary-Ann Parlato stated,
Verizon and Sprint’s slight increase is thanks to the growth of two key players. For Verizon, Windows’ share rose from 0.2% in the three months ending April 2012 to 6.8% by the period ending April 2013. At Sprint, they continued to reap share increases thanks to their iOS offering- iOS sales share on Sprint grew from 33.4% to 38.4% over the last year.

But it’s not just about capturing the market that is yet to upgrade. Windows is also seeing success in the younger group. When looking at those who changed device, between 2011 and 2012 Windows was more successful at capturing older consumers aged 50-64. But when looking at those changing now and in the last year, we’re seeing Windows now gaining share among those aged 25-34.
This data derives from Kantar Worldpanel ComTech USA’s consumer panel, which the company says is the largest continuous consumer research mobile phone panel of its kind in the world. The panel conducts over 240,000 interviews annually in the U.S. alone.

ComTech's data focuses on the sales within a three month period rather than market share figures. Comtech says that such sales shares "exemplify more forward focused trends and should represent the market share for these brands in future."



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