Wednesday, June 26, 2013

Along with iPhone market share, Apple's fortunes sink in Western Europe, India

Despite continuing dominance (depending on who you ask) in the U.S., Apple is losing the smartphone war in two key markets -- markets: Western Europe and India -- according to reports from market research firm IDC on Tuesday.

The IDC reports, focusing on Q1 2013, said that Apple's market share in Western Europe declined from 25 percent in the first quarter of 2012 to 20 percent in Q1 2013. While a response could be "that's only five percent (numerically)," it could instead be said that Apple lost 20 percent of its Q1 2012 market share in Western Europe.

As it has been doing, Android continues to most markets outside the U.S. While, of course, Android's market share is fragmented across several OEMs, in terms of platform market share, Google's mobile OS was up 14 percent year-over-year in Q1 2013 in Western Europe.

IDC said that, "Android continues to dominate the smartphone landscape," and that is borne out by the numbers. In Q1 2013, Android shipped 21.9 million units and its market share increased from 55 percent in Q1 2012 to 69 percent in the first quarter of 2013.

Overall though, economic conditions meant that the size of the market shrank. Total shipments in Western Europe dropped 4.2 year-over-year to 43.6 million units. IDC said:
In Western Europe, phone makers are facing the most challenging time ever; the economic environment is impacting demand, while users are buying cheaper handsets, which impacts manufacturers margins.
IDC also released a report on the Indian market.

According to IDC, India's mobile phone market grew 24 percent yaer-over-year. Android dominated the Indian smartphone market with an incredible 90 percent share. The refrain from Western Europe was heard in India, too, as sales were largely driven by the low end segment, meaning price was paramount for consumers.

In fact, Apple no longer sits among the top five smartphone vendors in India in terms of unit shipments, according to the IDC report.

Could that still-rumored lower-cost iPhone give Apple a surge in these markets? It remains to be seem, but on Monday, before IDC's reports were even released, Jefferies analyst Peter Misek said he believes that Apple will slash its iPhone orders for the third and fourth quarters, based on inventory checks.

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