Monday, May 06, 2013

YouTube could launch paid channel subscriptions as early as this week: Report

A report issued Sunday says that YouTube -- still searching for the best way to monetize the platform -- may launch a paid content platform for some of its specialist video channels as early as this week.

The report, first appearing in the Financial Times, said that the service will include up to 50 YouTube channels. Subscriptions to each channel will start as low a $1.99 per month, the report added, citing anonymous sources.

Multiple media outlets received the following blurb from the Google division:
We have nothing to announce at this time, but we're looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.
The rumor that YouTube was looking into such a subscription service goes back a long time. In fact, relatively recently, an AdAge report (January) said that YouTube had asked a small group of channels to apply to be among those in the subscription platform.

Shortly after that report, the Android YouTube app showed off another hint of such a service in its code. The code was really two lines of text that would appear as messages. One said "You can only subscribe to this paid channel on your computer," while the other said "You can only unsubscribe from this paid channel on your computer."

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