Friday, May 03, 2013

Despite fire drill, iOS 7 will ship 'on time': Source

The revamp of iOS with iOS 7, now under a product encapsulated by Jony Ive's vision, is said to be significant. It is such a major undertaking that there was concern issued on Wednesday about a possible delay. Despite the changes, though, a source said later Wednesday that the software will ship on time.

Still, Apple is in the midst of a fire drill. The company is borrowing engineers from its Mac OS 10.9 project to speed iOS 7 development. It's similar to what Apple did for the original iPhone: Then, the company borrowed developers from Mac OS 10.5 to use on the first iOS version, then called iPhone OS.

However, a source said:
Yes, yes -- it’s essentially a repeat of the iPhone/Leopard scenario (the 2007 event mentioned above). Not as much of a fire drill, though. It (iOS 7) will ship on time.
What exactly are the big changes? With Ive now in charge, taking over from Scott Forstall, the idea is to move to simplicity, similar to "the spartan, elegant aesthetic that Ive has developed around Apple’s hardware."

Last week, 9to5Mac reported that iOS 7 would feature a “flat” design that de-emphasizes flashiness. Sources say that iOS 7 is a “de-glitzed” iOS.

One source who has been briefed on iOS said:
Put it this way. You know Game Center’s green felt craps table? Well, goodbye, Circus Circus.
Naturally, however, de-emphasizing glitz is just part of the change to iOS 7.

Can Apple make widespread changes to the look-and-feel of iOS without losing the intuitiveness that makes iPhones or iPads devices that tech gurus recommend to non-techies (as opposed to Android)? That is the question.

Forrester analyst Charles Golvin said:
The key question here is whether those changes (to iOS 7) deliver on the core Apple promise of improving customers’ ability to make productive use of the device and deliver a clearly superior experience. Presumably they don’t need the flashy stuff to realize that vision.

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